Nikon Corporation primarily known as Nikon is a Japanese based multinational enterprise founded in 1917 as one of the subsidiaries of Mitsubishi Corporation that specializes in optics and imaging products. Nikon’s product line extends from cameras, camera lenses and binoculars to microscopes, measurement instruments making Nikon one of the leading optics and camera manufacturer in the global market. Nikon is also the world’s second largest manufacturer of steppers used in semiconductor fabrication. Nikon began its production of cameras through its F Series as the first perspective control lens camera back in 1951.
Cameras becoming common:
During the beginning of the new Millennium, cameras, optics and lenses become quite a lot popular and easy to purchase among the common mass as the trend of taking pictures and saving them for the future become widely acceptable. The younger generation was quite attracted to the camera product line of all sorts as it sounded exquisite and a product driven by technology at that time. Soon the popularity of Cameras grew across borders and Nikon extended its product line into International Markets in all European and American countries.
The launch of DSLR cameras:
In early 2006, Nikon discontinued all of its camera models except two of its film cameras and diverted their focus towards the digital camera market. In the contemporary world, the launch of the Digital SLR cameras commonly known as the DSLR cameras became one of the most widely used product line for Nikon after which Nikon launched its Coolpix series in the 21st century to keep up with technology and produce digital compact cameras since 2008 under different serial names moving from the P series to the newly launched D series of today. The DSLR cameras came in many variants from superzoom, bridge and travel-zoom to miniature compact, waterproof and rugged digital Cameras.
Currently, the fame of the Digital SLR cameras by Nikon under the Coolpix series tend to grow in popularity across the globe in all directions due to its attraction and value among the younger generation. Its cheap cost and vibrant models driven by technology has led to the rising trend of Nikon DSLR cameras among the common mass.